ITC, Jharkhand

FMCG · Social Arm
Social arm of ITC in the Jharkhand and Bihar region
3X
Growth in engagement
2
Regions activated: Bihar & Jharkhand
ITC Sunrise recipe content from the campaign
Campaign creative, Sunrise x ITC
The Problem

Instagram engagement and following had plateaued across the region, and content was being produced manually, too slow to scale across geographies.

Our Strategy

We ran geo-targeted campaigns across Bihar and Jharkhand specifically, and used AI tools for content creation and scheduling to scale output without scaling headcount. Celebrity-driven campaigns boosted visibility and credibility, while combined Meta and Google Ads delivered wider, more efficient reach.

The Map Store

D2C · Home Décor
India's leading designer and manufacturer of wooden world maps
3.5X
ROAS on ad spend
50k/mo
Website visitors, and growing
The Map Store campaign creative
Campaign creative, The Map Store
The Problem

Sales had stagnated across several product categories, and the brand needed steady, predictable traffic to their online store instead of relying on sporadic spikes.

Our Strategy

We ran Meta and Google Ads campaigns across their full product range, managing seasonal campaigns around key gifting and décor moments through the year. Spend was structured across awareness, consideration and purchase-intent campaigns, with budget continuously shifted toward what was actually converting.

Classic Vision

Retail · Eyewear
Leading premium eyewear retail chain in Mumbai
4X
ROAS on ad spend
3X
Follower & engagement growth
2X
Increase in sales enquiries
Classic Vision campaign creative
Campaign creative, Classic Vision
The Problem

Instagram engagement and following had stalled, and business enquiries needed a sharper, more targeted push in Mumbai specifically.

Our Strategy

We designed ad campaigns to target new-user enquiries across Mumbai, and ran social media and celebrity-focused campaigns highlighting top-selling frames. Meta and Google Ads were combined into a single hybrid approach, and we designed and built their website, tied directly into the ad and social campaigns driving traffic to it.

Vridhi Techno Farms

D2C · Fresh Food
D2C brand delivering fresh fish to the customer's doorstep
55%
Repeat purchase rate
2X
Sales growth in 12 months
40%
New customer growth, 2025
Vridhi Techno Farms nutrition content from the campaign
Campaign creative, nutrition content series
The Problem

High customer acquisition cost relative to order value, and a low repeat purchase rate, most customers ordered once and didn't return.

Our Strategy

We introduced knowledge-led content around lean protein and nutrition to build trust before the sale, and built a WhatsApp campaign framework specifically designed to drive repeat purchases. Regional influencer marketing produced 50+ content assets, backed by ₹3 to 5L in monthly campaign spend across Meta and growth channels.

MyPickup

Startup · Hourly Rentals
Hourly rental marketplace validating product-market fit across Bangalore
70k+
Reach generated
100k+
Impressions delivered
20+
App installs per day
MyPickup campaign creative
Campaign creative, objection-led ad series
The Problem

The startup needed to validate product-market fit quickly, with very limited runway and very low media spend available to test with.

Our Strategy

We ran performance marketing via Meta ads and retargeting on a tight budget, and built an end-to-end marketing campaign for their "Hourly Auto Rentals" category. Creative was built around real user objections, trust, pet-friendliness, and wait times, instead of generic app-install ads.

Ambitio

Ed-Tech · Personal Brand
Education brand built around a single expert, launched from zero
5.7X
ROAS from Meta platforms
100+
Sales enquiries, first two months
1L+
Monthly sales by month two
Ambitio campaign creative
Campaign creative, Ambitio
The Problem

The brand needed to be set up entirely from scratch, with no existing audience, and needed sales fast to prove the model was viable before scaling spend.

Our Strategy

We designed ad campaigns to reach college students and working professionals, and built a sales funnel combining calling campaigns and email sequences to convert interest. Content was positioned around real anxieties, layoffs, job security, and skill gaps, rather than generic course marketing.

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